DigiVidBio Rebrand · brand system · AI · retainer
One family name.
One mark that is theirs alone.
DigiVidBio has spent over a decade making video and media for healthcare, biotech and life science brands. As it grew into a precision healthcare marketing partner inside the DV360 group, it needed a brand that kept ten years of recognition and still said something new. We rebuilt the identity around one idea, then carried it into every surface the company touches, and into the systems its team uses every day.
The challenge
Evolve, without starting over.
Every company in the DV360 group shares the DigiVid name. That shared prefix carries years of trust, so it could not change much. What had to change was everything around it: a sharper position in healthcare marketing, a more premium, cinematic feel, and a way for a small team to stay on brand across video, web, email, print and social.
Anatomy of the mark.
The update lives in Bio. Choose a part of the mark to see what it carries.
The dot of the i and the o are joined, like a cell mid-division. It is a nod to the science behind almost every film DigiVidBio has made.
Clinical precision,
meets video craft.
- Clinical Teal
#1B989EEvolves the blue and green of the legacy logo into one refined hue.
- Aqua Saline
#86DBD2A lighter, breathable tone for accents.
- Film Orange
#EA9C2AWarm light, used sparingly.
- Carbon Black
#2D2D2DThe colour of cameras and lenses.
- Blade Grey
#F2F2F2A quiet, clinical neutral.
- Pure White
#FFFFFFSpace for the teal to stand out.
Aa
Host Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Soft, humanist curves that echo the original logo, with a modern build for long-form reading.
One mark,
every surface.
From the website to the conference floor, one idea carries through. These scenes are staged photographs created for this case study, with the real work placed into every screen and page.
The playbook.
A brand book written for a small team that moves fast. A few of its foundations: the mark, colour, type and photography.
AI, built into
their system.
We did not only use AI to make assets. We designed it into the brand, so the team can generate on-brand images themselves, with prompts that live inside the playbook.
Beyond the rebrand.
The identity was the start. The engagement continues as a retainer: strategy, systems and new work every month, with AI woven into how DigiVidBio markets itself.
- April 2026
Strategy & messaging
Positioning, voice principles and the Precision Healthcare Marketing tagline.
-
Identity & playbook
The Bio mark, palette, type, photography and video standards, through rounds D1 and D2.
-
Web system
digividbio.com rebuilt as Webflow component libraries generated in code, page by page.
-
CRM, email & tools
A HubSpot newsletter template, a signature generator, launch social and conference print.
- September 2026
SEO & AI readiness
A roadmap for search and AI assistants: structured data, llms.txt, clean redirects and new service pages.
- Now
Retainer, active
Ongoing strategy, AI content production and new deliverables.
Their world, in motion.
The brand lives in operating rooms, labs and exhibit halls. These scenes follow the playbook's own photo standards: cinematic, candid, and the client always the hero. Visualisations created for this case study.
What we delivered
A brand, a system,
and a partner on call.
- Brand strategy & messaging
- Positioning, audience messaging, voice principles and tagline.
- Identity
- Logo evolution, the standalone Bio mark, palette, typography and iconography.
- Brand playbook
- Photography, video and remote-capture standards, templates and a shared glossary.
- Web system
- Webflow component libraries for the rebuilt digividbio.com, plus an SEO and AI-readiness roadmap.
- CRM & tools
- HubSpot newsletter template and a two-brand email signature generator.
- Launch & print
- LinkedIn carousel, social channel art, HCP one-sheet, handout and letterhead.
- AI systems
- Prompt systems inside the playbook and AI-produced imagery across web and print.
Credits & collaboration
Good work is shared work.
- Client
- DigiVidBio, a DV360 company
- Motionfarm
- Strategy, identity, playbook, web system, AI systems, CRM & email, print, social
- Year
- 2026
- Engagement
- Rebrand, now an active monthly retainer
Next project
Adaptive Biotechnologies
Explore the case study ↗